Contrary to popular belief, is not simply random text.
  • Daryn Hobden
  • UX Designer
  • Artist
Award winning designer, illustrator and animator. User Experience Consultant.
CONTACT ME

About me
I am a highly enthusiastic and award winning User Experience Designer. I have over 20 years experience as a Designer with over 6 years specialisation in UX Design. I am a friendly and hard working person with a real entrepreneurial spirit. I am a self starter who is happy working on my own and equally competent working as a team member or team leader. I enjoy working with others to help to bring out the best by leading by example while encouraging collaboration and good communication. I thrive on the constant new challenges that User Experience Design brings. I am a champion of the end user and am passionate about delivering products that deliver real business results.

Netflights.com | UX Design

Night time Japan

Steve Jobs RIP

Jacamo – UX and UI Design

BBC Jam – educational design work

Wagamama website design


My Work HISTORY
20 years experience working in the design industry
  • 2014
  • UX Design Consultant

    September 2008 to September 2010 - March 2012 to Present Working in an Agile Development environment with the Business Analysts and stakeholders to come up with solutions to business problems. Typically sketching out wireframes while discussing and understanding the stakeholder's issues. Taking these issues and making them work with an end user focus. Creating concepts from the wireframes and user journeys. Taking the concepts on to prototypes and then from there working with the Developers to help with front end build in HTML, CSS and JQuery. Encouraging a more focussed use of MVT and A/B Testing. Wireframing, Concept creation, Ideation, A/B testing, User Stories, Competitive Analysis, HTML/CSS/JQuery Prototyping, Mobile User Experience • Improved registration funnel increases cash sales on certain sites up by 50%. • Improved search bar increased basket order values by 20% • www.simplybe.com • www.jacamo.com

    March 30, 2014
  • 2012
  • Online Retail Awards Winner

    Netflights.com - Online Retail Awards Winner - Travel 2012: http://www.onlineretailawards.com/results

    November 30, 2012
  • 2011
  • UX Design Consultant – Netflights.com launch

    Netflights.com - Online Retail Awards Winner - Travel 2012: http://www.onlineretailawards.com/results Facebook fan base tripled in 3 months, Monthly site traffic up 48%, Community section unique users up 445%, Total bookings via website up nearly 30%, Insurance sales up 5,400%. "Users have been giving their experience a 5-star rating". • www.netflights.com • www.goldmedal.co.uk

    September 30, 2011
  • UX Design Consultant – Thomas Cook Scheduled Business

    Art direction of Developers. Advised on better use of Tealeaf for MVT and A/B testing. Advised Directors to hire a customer analysis and conversion team. Worked with the End User testing interview and analysis team for BETA testing. Wireframing, Concept Creation, Ideation, A/B Testing, Card Sorting, Personas, User Testing, MVT Testing, Competitive Analysis, HTML/CSS/JQuery Prototyping, Creative Direction

    June 30, 2011
  • 2010
  • UX Design Consultant – Netflights.com

    Creating wireframes with E-Business to understand their needs. Working closely with E-Business team and Development team to encourage inter-team cooperation. Created shared vision and goals so each team worked in the same direction. Created online user testing which attracted over 1000 customers to participate. Results of test was presented to Board of Directors for stakeholder approval. Concept creation from results.

    November 30, 2010
  • UX Design Consultant | Thomas Cook Scheduled Business

    September 2010 to March 2012 Tasked with completely re-creating Thomas Cook's premier flight channel website www.netflights.com. Working with stakeholder teams to fully understand business requirements. One-to-one interviews with end users to kick start creation of user personas. Experience mapping to create a shared frame of reference around the customer experience.

    September 30, 2010
  • 2008
  • UX Design Consultant – JDWilliams.com – NBrown Group

    September 2008 to September 2010 - March 2012 to Present Working in an Agile Development environment with the Business Analysts and stakeholders to come up with solutions to business problems. Typically sketching out wireframes while discussing and understanding the stakeholder's issues. Taking these issues and making them work with an end user focus. Creating concepts from the wireframes and user journeys. Taking the concepts on to prototypes and then from there working with the Developers to help with front end build in HTML, CSS and JQuery. Encouraging a more focussed use of MVT and A/B Testing. Wireframing, Concept creation, Ideation, A/B testing, User Stories, Competitive Analysis, HTML/CSS/JQuery Prototyping, Mobile User Experience • Improved registration funnel increases cash sales on certain sites up by 50%. • Improved search bar increased basket order values by 20% • www.simplybe.com • www.jacamo.com

    May 30, 2008
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